My site is slow. How to make it faster? What are the consequences if my site is slow? Why is my website slow?
INTERNET USERS DON'T LIKE SLOW WEBSITES
At a time when the information is a click away on the net, Internet users tend to close the window of a site if it loads too slowly. They then go to another site to get a faster response. If this is your case, have no doubt, your slow website makes you lose customers.
OPTIMIZING THE BROWSING EXPERIENCE ON YOUR SITE
Google takes into account the “behavior” of Internet users. If a site is too slow to load, the behavior indicators (bounce rate, average time spent on the site and the number of pages visited) will be negatively impacted and will tell search engines that your site is not relevant for search queries.
OPTIMIZATION OF YOUR SITE REFERENCING
Did you know ? Google crawlers, who crawl and index sites, consider that a webpage that is too long (+/- 8 seconds) to load is not powerful enough to be submitted to the Internet users. An optimization of the speed of your site thus guarantees the indexing of your pages and thus more visitors.
OPTIMIZING THE PERFORMANCE OF YOUR SITE ON MOBILE
More and more people use their Smartphone to browse Internet. With an internet speed often reduced on mobile, privileging the light pages has become essential to not see its traffic reduced to nothing.
Above we have stated the advantages of a fast site, but it is obvious that optimizing the loading speed of its site is not always easy. To help you see more clearly, here are several solutions you can use:
The images on the websites are not always optimized and considerably increase the loading time of the pages of a site. Yet image optimization is a simple thing to put in place:
1. Set the display to the correct size:
What is the point of importing a picture on your site into 5184x3456px whereas it will only display in 500x300px? It’s only weighing down your site because your photo in HD will weigh 4000 Ko while the photo resized in 500x300px will weight less than 500 KB
2. Compress visuals:
After you put your visual to the right size, it is still possible to optimize it by compressing it. Many tools and plugins are available online to do so. Be careful, however, to select compression tools without loss (which avoids the pixelized images). After compression, your photo could easily go from 500 to 80 KB.
The implementation of a cache system reduces the number of requests sent to the server and thus the speed of a site.
The various solutions presented above are mainly general remarks and must, for a real optimization, be supplemented with more specific implementations.
These solutions can be implemented on the server and site files. For more explanations, do not hesitate to contact the experts of Némésis studio.